E Prime: “to be” or not “to be”
By Marryam Chaudhry on Jan 22, 2009 | In Communication Skills, Inspirational Stories, Success Factors | No Comments »
Effective communication skills are vital for the success of any organization, irrespective of its size. Everyone reading this will be thinking “oh not that topic again!” or “yeah like we don’t know that already?” or even “my communication skills are great, I don’t need to read this!!” Let me assure you this is not the case here. I just learned something new myself yesterday, and as usual, would like to share it with all my readers.
First of all we need to reiterate the basic meaning of communication. It simply means to get your message across to the intended receiver without any sort of confusion or misunderstanding. SIMPLE right? WRONG!
In life, it’s the simplest things that turn out to be the most complicated! How many of you go home in a happy mood and say a simple sentence to your spouse with no ulterior motive and that simple sentence turns out to be the start of a big fight? This is very common. Similarly you tell your barber or tailor that you want your hair/clothes in a certain way and the result doesn’t quite turn out how you expected?
The same thing happens in the office. You tell your sub-ordinate to do a job a certain way and he messes things up completely. So whose fault is it? Of course you would say it’s the junior guys fault! Take a minute and think. Is it possible that the fault lies with the person giving the orders? Is it possible that the boss wasn’t clear and that’s what caused the mess? Of course it’s a bitter tablet to take, but my friends it’s also very very true.
This is where effective communication skills comes into action and will help you to minimize these mishaps. The main goal of any form of communication, whether, verbal or written, should be to lessen the frequency of problems at each stage of this process, with clear, concise, accurate, well-planned communications. You can very well imagine that if a pilot or doctor gets the wrong information the result could be deadly!
We all know that the basic communication process involves the following steps and that the space between each step is the area that leaves room for error and ambiguity, and those are the points that I will target.

Before I go further I would like to introduce the person from whom I learned this new communication skill (which I am going to share with you ahead). The source is a very fine female entrepreneur, corporate trainer and my friend Karen Allawala.
Many of you may know her, but for those of you who don’t, let me introduce you.
Karen Allawala began her training 30 years ago in the USA speaking from different podiums advocating the importance of soft skills training in the work place. At 21, while living In the United States, Karen became an entrepreneur and later helped many young people in starting their own businesses. The University of Houston invited her as an adjunct professor to teach their students to develop promotional ideas for start up companies. As a result of her coaching, out of a class of 18 students, 11 students successfully started their own companies using her innovative ideas.
Karen had a business writing workshop yesterday and was kind enough to invite me. She requested me to stay after lunch and attend a part of the session and an activity.
During our discussion she had revealed to me that she has started her first business at the age of 10! She borrowed story books from her friends and turned each story into a role play. Then,during the summer vacations she earned money by running an educational activity center for young children where she taught them many things and involved them in the story book role plays. It was a win-win situation as Karen earned money and the children of the area were involved in educational activities. The most touching part was that she used the money she had earned to buy her two younger sisters their first bicycles.
While living in Pakistan, Karen introduced a new formula to assure clarity and focus in business communication. This method triggered general acceptability in Pakistani corporate circles especially in the rapidly growing telecommunication and financial services industries. Karen developed a unique business writing program that revolutionized the way people write in business environments.
The business program she developed revolves around the concept of E Prime.
E-Prime, short for English-Prime, is a modified English syntax and vocabulary that does away with all forms of the verb to be: be, is, am, are, was, were, been and being, and also their contractions. Sentences composed in E-Prime seldom contain the passive voice, which in turn may force the writer or speaker to think differently .By eliminating most uses of the passive voice, E-Prime encourages writers and speakers to make explicit statements, making the written text easier to read and understand.
Some use E-Prime as a mental discipline to filter their own speech and translate the speech of others. For example, the sentence “the movie was good”, translated into E-Prime, could become “I liked the movie”. The translation communicates the speaker’s subjective experience of the movie rather than the speaker’s judgment of the movie.
Here are some more examples:
Standard English Vs E-Prime
1. Are you happy with the discussion in the meeting?
Did you get desirable results in the meeting?
2. Is there any important call/message for me?
Did the President call me?
3. How was your weekend?
Did you enjoy your trip to the farm house during the weekend?
4. Where is my medicine?
I can not find my medicine in my cupboard. Have you seen it?
5. Do you have any plans for tonight?
Tonight, would you like to dine out with me?
Tonight, do you plan to attend Sara’s wedding?
6. Why are you late?
I observed you coming 30 minutes after the class started. Can you explain your reason for coming late?
7. What happen?
Two cars had an accident. Did you see what happened?
8. Why are you asking too many questions?
You have asked 10 questions during last 30 minutes. Do you find this course difficult?
9. Where are the children?
At noon I saw the children playing in lawn. Where can I find them now?
10. Meeting is/has been arranged with president.
On October 16th at 9:00 a.m., I have arranged a meeting for the President and you in the Presidents office.
11. He is crying.
When his mother slapped him, he started crying.
12. Karen is a good teacher.
In our opinion, Karen can teach English perfectly.
13. Sir, lets have a cup of tea I am feeling sleepy.
Sir, would you like to have a cup of tea with me?
14. I am coming
I will be at home in half an hour.
15. What is happening?
I heard the students shouting at each other. What happened that made them so angry?
16. I am getting late.
I will not reach class by 9 O’ Clock.
17. What are your plans?
What topic did you plan for your PhD?
18. What would you like to do tonight?
Tonight, would you like to go out for dinner?
19. We are having fun.
Learning e-prime seems interesting.
20. We are going together.
All of you will join me to the principal’s office to inform her about the fighting incident.
21. How is market today?
Today, does the market look stable?
22. Are there any chances for getting big deposits today?
Today, do you expect more deposits?
23. How was your meeting?
What conclusions you reached in the meeting with Mr. Vajpayee?
24. You are looking great.
Your face glows when you wear pink.
25. Are you coming tomorrow?
Tomorrow evening have you planned for tea in my home?
26. How was your paper?
Did you do well in your Business Writing exam?
27. Why are you not sleeping?
I observed you roaming around in the middle of the night. Why don’t you try resting in your bed?
28. Why are you watching movies instead of informative channels?
I believe watching informative channels instead of movies will help you in your studies.
29. What is wrong with you?
You do not appear attentive in class. Did you not sleep well last night?
In these examples, using E-Prime makes it harder for the writer or reader to confuse a statement of opinion with a statement of fact. This is where we can claim that using this method can make the communication more simple, clear, concise and effective.
Due to my commitments, I was unable to attend the entire workshop, but the part that I did attend was very interesting, very innovative and also fun. The best part is that I learned something new! I would highly recommend that if anyone needs to excel in business writing, do take some time out to attend one of Karen’s workshops. I guarantee you will walk away with new skills and will enjoy the learning process as well!























































