Category: Training and Coaching

Digital Marketing and DigiMARK 2011 »

Digital Marketing is a term that has been around for quite a while, but still hasn’t been very well defined. Some think that if they have a website, they have indulged in digital marketing. Others limit it to banner ads, SEO (search engine optimization) or having a facebook page.
So this means that many people [...]

 

Extraordinary Times Call For “Outside-In” Thinking »

By Ivan Goldberg
This changing world is in a time of crisis, but shifting priorities mean that it is also a time of new opportunities. It requires us to reset our dials, to rethink our business, and open our eyes to the new business world, to the New Normality.
This is called “outside-in” thinking. It enables us [...]

 

The Anatomy of a Coach »

By Ivan J Goldberg
Perhaps the question to ask is - what is a coach? My view is that a coach should be a support system, a point for accountability, a facilitator, a challenger, an honest commentator and a totally confidential advocate.
There are other aspects but perhaps the most important factor is what a coach is [...]

Can You Afford to Invest in a Coach and Mentor? »

By Nancy Adler

Allow me to rephrase the question if I may. Can you afford not to invest in a coach and mentor? My guess is that if things were going absolutely wonderfully for you in your professional and personal life, you would probably not be reading this article. Consider the fact that almost all highly [...]