Digital Marketing is a term that has been around for quite a while, but still hasn’t been very well defined. Some think that if they have a website, they have indulged in digital marketing. Others limit it to banner ads, SEO (search engine optimization) or having a facebook page.
So this means that many people understand just the bits and pieces. They are unable to grasp it in totality. This also means that they are missing out on the big picture and are unable to comprehend the immense power this tool possesses. Digital marketing centers around the Internet and has become both a communication vehicle and a very powerful marketing medium.
Technology coupled with rapidly advancing Internet communication strategies have taken on a life of their own and are growing by leaps and bounds. Everyday new techniques and methods are rapidly cropping up and rendering the previous obsolete. Take the example of cell phones and computers. New models and upgraded versions are coming out every four to six months.
Despite all of the above, the basic definition of marketing is still the same: i.e. know your customer, know your competitors, define your target segments, be clear on your message priorities and market positioning. But beyond this, everything has changed.
Before the digital era, companies used the traditional forms of marketing like radio, TV, billboard and all forms of print media. Now they have to do more research and understand the consumer behavior and market trends. They must engage with the consumer and find out where and how they can be reached. The consumer has now become more empowered. This is why businesses need to change with the times and understand digital marketing and why it’s the need of the hour.
On this note I am posting a video that explains all this in very simple terms. Its basically an ad but very well made: The Digitization of Business .
Now after this video we can conclude that the simplest definition of digital marketing is: “The promotion of products and services using various online channels ( which are database driven ) to reach the selected target market in a cost effective manner”
It includes many things like banner advertising, search engine optimization (SEO) , pay per click, email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging and many more.
Adobe conducted a survey in this regard called 5th annual quantitative, global survey: the Adobe Scene7 2011 Survey: Digital Marketing in the Next Decade. The survey reveals what businesses worldwide have identified as the most deployed, most popular and most effective online tactics across seven categories. These categories are :
- Rich media/merchandising features
- Social media-based features
- Mobile features
- Mobile commerce visualization features
- Personalization features
- Digital advertising executions
- Analytics
Ok, So what makes digital marketing so special?
It’s the fact that because it is digital, a reporting engine can be layered within the marketing campaign allowing the organization to gather real-time statistics and calculate the exact ROI of the campaign , get constant feedback and information on what is being viewed, how often, how long, as well as other actions such as responses rates and purchases made. The best part is that its quicker, convenient and cost effective too! (At the same time do keep in mind that each digital marketing technology is different and they cannot all provide the same types of reports. Also, digital marketing is constantly evolving and new technologies are being created all the time.)
Still confused? Well no worry! You can learn more about it all on the 18th of August 2011 in Lahore at the Royal Palm Country Club.
TEC (Training,Events, Consultancy) has organized Pakistan’s first ever Digital Media Summit by the name of DigiMARK 2011 
The summit seems to have been strategically designed to encompass all aspects of the subject. They have lined up all the digital marketing gurus to give their insight such as:
- Badar Khushnood (Country Consultant, Google Pakistan) - Google Advertising Ecosystem.
- Monis Rehman (CEO Naseeb Networks) - Online Advertising Trends & The Local Publisher Perspective
- Mr. Farhan Mirza (VP Marketing, Strategic Alliance) -Social Media & Advertising Models
- Mr. Sarmad Ali (MD Marketing, Jang Group) - Integrating Digital with Conventional Advertising
- Mr. Hassan Khan (Online Media Strategist, Media Mind) - Build brands through Rich Media.
- Mr. Muhammad Muaz Bin Shahbaz (Regional Head of Sales and Marketing, Rozee.pk) - Digital Environment in Pakistan.
All the sessions seem interesting and can benefit people like CEO’s, marketing managers, PR, corporate communication, media managers, social media marketers and analysts. Anyone who has an interest in this field and want to get ahead should attend this event.
The event has been sponsored by big names and emerging brands like 3WOGLE group, Strategic Alliancez, PK Economists, Jang News Group, Rozee.PK, Pakistan Today, 7th SENS, City FM 89 and AVIVONS,
This is a great chance to get some real time networking done too!
Here is the official video of the event: DigiMARK 2011
SEE YOU THERE!













































